Principal Product Manager

Job Description:Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms.Platform & Crawler Architecture: Stay ahead of how search mechanics evolve across traditional and AI platforms. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers.Competitive & Sentiment Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category to identify trends, white space, and sentiment optimization opportunities.Drive Execution and Cross-Functional Impact: Turn strategic ideas into concrete product roadmaps. Collaborate closely with engineering, content, and data teams to hit quarterly SEO/AEO growth goals.Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance.Measure & Reporting: Define success benchmarks, monitor traditional search rankings, track LLM citations/mentions, and deliver clear reporting on organic outcomes to executive leadership.Requirements:10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.Strong technical understanding of search algorithms, Knowledge Graphs, RAG (Retrieval-Augmented Generation), and scraping signals across major search and LLM platforms.Proven success directly driving lead growth and digital brand authority via organic channels.Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram).Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry.Strong background in continuous A/B testing and algorithmic experimentation.Benefits:401 (k) with employer matchMedical, dental, and vision with HSA and FSA optionsCompetitive vacation and sick time off, as well as dedicated volunteer daysAccess to wellness support through Employee Assistance Program, physical and mental health wellness programsPet care discounts for your furry family membersFinancial support in times of hardship with our Achieve Care FundA safe place to connect and a commitment to diversity and inclusion through our six employee resource groups