[Remote] Projector Manager (SEO SaaS Product)

Note: The job is a remote job and is open to candidates in USA. TrustWILL is a company focused on SEO solutions for Shopify brands and DTC merchants. They are seeking a Product Manager with SEO domain expertise and SaaS product experience to own the product roadmap and drive product outcomes independently. ResponsibilitiesOwn SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reportingLead features from discovery through design, engineering, and launch — to post-launch reviewDefine what 'good' looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated contentApply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content qualityStay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscapeTranslate technical SEO concepts into merchant-friendly product experiencesConduct user interviews and analyze feedback from Shopify merchants and DTC brand ownersTrack competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysisTurn merchant pain points and market signals into prioritized product decisionsDefine product packaging, pricing tiers, conversion flows, and new user onboardingPartner with Sales and CS to improve trial-to-paid conversion and merchant retentionSkills 3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technologyDeep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growthHands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similarB2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launchData chops — SQL basics, Excel/dashboards, and A/B testingMandarin Chinese proficiency: native or near-native (first or second language required)Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)Background in AI content generation, GEO, or AI-powered SEO toolExperience designing merchant onboarding or conversion optimization flowFamiliarity with technical SEO: structured data (schema.org), Google Search API, sitemap managementHas personally run SEO campaigns, built a website, or operated an online storeBenefits401(k)PTOPaid HolidaysInsuranceCompany Overview TrustWILL is the leading Shopify review apps which could boost your sales with attractive customer feedback system. It was founded in 2022, and is headquartered in Los Angeles, California , US, with a workforce of 51-200 employees. Its website is https://www.cwill.com/.