Head of Growth & Marketing Analytics

We are seeking a Growth & Marketing Analytics Lead to partner closely with the CMO and product leadership to drive user growth and engagement. This leader will shape and drive the analytics strategy, mentor and develop the team, and collaborate cross-functionally with Marketing, Product and Engineering to translate business needs into actionable insightsThis person will also drive the transformation of analytics with AI-driven workflowsHire, lead, coach, and develop a high-performing team of product and marketing analystsFoster a culture of curiosity, analytical rigor, and continuous learningDefine clear goals, priorities, and growth paths for the analytics teamStart by managing a team of 2–3 direct reports, with the opportunity to grow the team as the business scalesOwn the company’s marketing measurement, experimentation, and insight generation for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTVLead the evolution of Media Mix Modeling (MMM) and causal inference frameworks to measure both performance and brand impactPartner with the Growth team to optimize owned channels (SEO, Referrals) onboarding funnels, and lifecycle marketing to drive engagementBuild AI-driven workflows to automate recurring analytics (e.g., business reviews, anomaly detection, and insight generation), significantly reducing manual analysis and accelerating decision-makingPartner with Analytics Engineering to ensure scalable and reliable data models and pipelinesPerform deep-dive analyses to uncover insights that inform product and business decisionsCollaborate with data engineering and product teams to improve data pipelines and instrumentationAct as a strategic thought partner to identify opportunities, measure success, and optimize Marketing and product performanceCommunicate complex analytical findings clearly and effectively to non-technical audiences and influence actionIn this role, you will be successful if you:Improve marketing efficiency (CAC/LTV) through better measurement and insightsIncrease user growth and retention leveraging owned channelsEstablish scalable analytics systems that reduce manual analyticsBenefits401kFSAMental health resourcesEmployee Resource GroupsStipend for growth opportunitiesPet friendly officeWork from home opportunitiesHealth insurance