Director of Product, AEO & SEO

About the position At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. eBay operates one of the most sophisticated SEO programs in the world, powered by unmatched inventory breadth and structured marketplace data. We believe there is substantial opportunity to further accelerate top-of-funnel user acquisition by expanding into new opportunity spaces, deepening technical excellence, and building a forward-looking AI-native search strategy. We are looking for a leader to join us who will work on the following: Set and execute a bold, proactive SEO growth strategy Identify unexplored pockets of high-value organic traffic Elevate technical and programmatic SEO at scale Define and build eBay’s Answer Engine Optimization (AEO) strategy Position eBay to win in AI-powered answer ecosystems including Google AI Overviews, ChatGPT, Gemini, Claude, and emerging platforms. This is a high-impact leadership role at the intersection of technical SEO, AI-driven discovery, product strategy, and cross-functional execution. Responsibilities Develop and implement a forward-looking SEO strategy to substantially grow top-of-funnel user acquisitionIdentify unexplored keyword, content, and indexation opportunities across eBay’s massive supply baseLead technical SEO initiatives spanning site architecture, internal linking, crawl efficiency, schema markup, index health & morePartner closely with Engineering, Analytics, and Category teams to embed SEO into platform developmentDefine eBay’s role in AI-driven answer ecosystemsDevelop frameworks for optimizing structured data, content signals, and entity authority for LLM discoverabilityEnsure strong presence within Google AI Overview, ChatGPT, Gemini, Emerging AI search and answer platformsBuild strategies for featured snippets, conversational answers, and generative summariesEstablish measurement systems to track visibility and traffic impact from AI answer enginesServe as the company-wide expert on modern search (traditional + AI-native)Inspire and elevate the current SEO organization with a clear point of view and strong strategic directionBuild and mentor a high-performing team of global SEO product managers, data scientists and analystsRequirements 10+ years of experience in SEO, organic growth, or search strategy4+ years leading large-scale SEO programs at enterprise or marketplace companiesDeep expertise in technical SEO at scale (large site architecture, programmatic SEO, structured data, crawl optimization)Demonstrated success driving incremental organic user growth in competitive environmentsStrong understanding of: AI-driven search experiences, Large Language Models (LLMs), Generative search ecosystems, Entity optimization and knowledge graphsExperience optimizing for: Featured snippets, Voice search, Conversational interfaces, AI answer surfacesStrong analytical fluency with tools such as Google Search Console, Similarweb, Screaming Frog, SEMrush, and emerging AI visibility toolsBenefits 401(k) eligibilityvarious paid time off benefits, such as PTO and parental leavemedicalfinancialrestricted stock units